| Tourism is among
the top three industries in Vermont . . . |
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total direct tourism spending is about $2.2 billion
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in 1997, 4.62 million visitors made 15.74 million separate trips to
Vermont
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29% of trips were made in summer
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26% of trips were made in the fall
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26% of trips were made in the winter
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19% of trips were made in the spring
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visitor groups consist of 2.38 people, they visit 3.41 times per year,
and stay an average of 3.52 nights
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tourism activity in Vermont generates 23% of total state employment
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for every $1 million spent by tourists, 38 jobs are created
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75% of domestic pleasure travelers stayed overnight with either lodging
businesses or private residents
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 |
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the average occupancy rate for the lodging industry is 38% with August
and October having occupancy rates of over 50%
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for every $1 spent by tourists, an additional $.69 of spending is generated
in the Vermont economy
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| Source: National Survey of the Vermont
Visitor, University of Vermont, 1999. |